Product Planning
Product
Development
( ABOUT )
What Is Product Planning at
T-Garden?
The role behind creating reasons to be chosen.
Product Planning at T-Garden goes beyond developing new products. It starts with understanding who people want to be and uses that insight to shape everything from the product itself to how it is presented and promoted. Product Planning brings these elements together, taking an active role in shaping and growing each brand.
( WORK )
What Product Planning Does
“It starts with a simple thought: “I wish there were a product like this.””
Product Planning takes that initial idea and develops it into a product people will want to choose, shaping everything from the concept and visuals to how it is promoted.
Product Planning and Development
Product development begins with understanding market trends and data. The team defines the target and develops the concept, then brings it to life through decisions on colors, materials, and product specifications. Every product starts with an idea shaped by the planning team.
Creative Direction
Creative Direction shapes the visual identity of each product, covering everything from package design and shoot direction to copywriting and color proofing. The team communicates what makes each product unique by creating a consistent look and feel across every touchpoint.
Promotion
From planning campaigns with the Marketing team to creating social media content, the work covers a wide range of promotional activities. Working closely with teams across the company, Product Planning develops ways to connect each product with its audience.
( SCHEDULE )
A Day in Product Planning
From keeping up with the latest trends to developing ideas and refining every detail, here’s a glimpse into a day in Product Planning.
10:00
Start the Day & Check Social Media
Start the morning by checking Instagram, X, and TikTok for reactions to the team's brand, along with new launches and trending content from other brands.
12:00
Product Planning Meeting
The team meets weekly to catch up on each brand and review what's in progress. Topics range from lens specifications and upcoming shoots to promotional materials and more.
13:00
Lunch
Head out for lunch with colleagues, chatting about the latest launches, influencers, cosmetics, and whatever else is trending.
14:00
Creative Planning & Preparation
Time to prepare for the next shoot, gathering visual references and mood boards while working with designers to refine the copy and color direction.
19:00
Wrap Up for the Day
Most days wrap up without overtime. After organizing the next day’s tasks and putting the finishing touches on meeting materials, it’s time to head home.
( CAREER )
Career Path
From the first year, employees can take an active role in shaping a brand. As they gain experience, their responsibilities and involvement continue to grow.
STEP 1
Assistant
Learn the fundamentals of product planning by working across a variety of brands. Rather than focusing on a single brand, this stage involves a broad range of tasks to build an understanding of the entire planning process.
STEP 2
Planner
Begin taking responsibility for a brand while gaining hands-on experience, from preparing instructions for factories to coordinating with internal and external partners. This provides experience across the full brand development process.
STEP 3
Lead Planner
Begin taking the lead in setting the direction for a brand and working with other departments to turn plans into action. At this stage, both responsibility and autonomy can grow significantly.
STEP 4
Producer
Reach a stage where responsibility extends across the entire brand, making key decisions on proposals and leading its strategy and development while remaining actively involved in product planning.
( VOICE )
Team Member Voices
How do people at T-Garden bring their different perspectives and strengths together to create value? Through their own experiences and perspectives, discover what it’s like to work here and the culture that shapes T-Garden.
Planning, 5th Year
I appreciate being able to take on new challenges from an early stage.
Being involved throughout the process, from planning and shoots to coordination, gives me a real sense of responsibility for the brand as a whole. There are opportunities to take the lead on a brand from as early as the first or second year, so I’ve been able to grow through hands-on experience. It’s also incredibly rewarding to see a product I planned rank among the top sellers.
Planning, 3rd Year
I enjoy seeing ideas take shape as a team.
It’s exciting to see initial ideas gradually take shape through discussions with the team. Being involved across the brand rather than in just one part allows me to see my own ideas and decisions reflected in the final result, which is something I really enjoy.
Planning, 5th Year
Seeing customers appreciate the details I spent time on is incredibly rewarding.
I feel especially rewarded when I see positive reactions on social media to the details I spent time on. I also appreciate being able to share ideas freely and move quickly with changing trends, regardless of experience or position.
( Q & A )
FAQ
Here are some common questions from those considering a career in Product Planning at T-Garden.
- Q.
Can I apply without prior knowledge of cosmetics or contact lenses?
A. No specialized knowledge is required when joining the company. However, people with a genuine curiosity about cosmetics and trends, and who often think about why certain products are popular, tend to pick up the work more quickly.
- Q.
How soon after joining can I be responsible for a brand?
A. During the first year, employees learn the overall planning process while working across a variety of brands. Some may begin taking responsibility for a specific brand around their second year and become more actively involved in product planning.
- Q.
Can I choose which brand I work on?
A. Individual preferences are taken into consideration, but employees may not always be assigned to their preferred brand. Brand assignments are decided by supervisors based on individual strengths, interests, and suitability for the work.
- Q.
What skills or experience are useful for Product Planning?
A. An eye for trends, the ability to interpret data, and strong communication skills are especially valuable. More than specific skills or industry experience, we value people with a genuine curiosity about what they love and a desire to explore it more deeply.
